Put your product page content on auto-pilot
Choosing your message
Guide customers to purchase by proactively answering their most common questions. Place key messages on how close the customer is to the free shipping threshold, how expensive shipping will be for a particular item, delivery timelines, return policies, promotions, inventory status, and cross-sells.
Wondering what message to share?
Create Free Shipping Threshold
Set free shipping messages to display once a site visitor has a certain amount of items in their cart.
Share shipping price before they click add-to-cart
Share your shipping price or information right above or below your add-to-cart button.
Emphasize Free Shipping on Specific Products
Text elements emphasize specific products that are eligible for free shipping.
Call out top sellers and popular products
Showcase your most popular products and tell your site visitors they're selling fast with a Banner.
Communicate product information such as size.
If you offer apparel, sizing is the main factor in purchasing a product. Communicate this and other product information.
Run limited-time offers based on tags and dates
Use the Rules Engine and tags to create limited-time offers that show up on specific products.
Show delivery information before checking out
Free shipping promotions are often displayed in one of the most boring ways! Reduce abandoned cart rates by displaying delivery information.
Upsell related products with Linkable Banners
Linkable banners build the upsell opportunity by encouraging customers to check out products and view them with one click.
Show low stock information on low inventory products
Give your site visitors a sense of urgency by showing your inventory information. Whether it's out-of-stock notices or low inventory, display it on your product page.
Ditch your "About Us" page!
Let site visitors know more about you without having to leave your product page and look for an "about us" page.
Share product reviews above or below the add-to-cart button
Share what your customers are saying by putting a spotlight on customer reviews near your products.
Do you donate to charities or support any local organizations?
Try to be as specific as possible when it comes to supporting charity. Call out the charity by name and share impact metrics. Even if you think your impact might sound small, you can often find impactful metrics from the organization as a whole.
Share sustainability information
Share any information including sustainability, units and measurements, sizing, and any product information.
These are just some ideas to get your creative juices flowing.
Now for tips on your branding... these are pro tips so don't worry if you don't get it right the first time!
Let's start with banner colors
Make your Banners and Text Elements branded
We strongly encourage users to use their branding palette to keep their Banners branded.
Pick the lightest color in your color palette. Your "secondary color".
If you don't have a lighter color in your brand palette, or you just don't have a brand palette yet, then google the color you want, like #f16776 and then see what other colors are in that family.
Keep it simple with Text Elements
Text elements help get the most important message across your product page. This applies the same background color on your product page.
One-liners with a white background
Keep your Banners simple by adding in one icon or emoji + your message, against a white background.
There are some sites that can pull off a dark blue or black banner...
If your top announcement bar and or your add to cart button are already dark colors, you may be able to pull it off, like Salt Gypsy!
What fonts and font colors should you choose?
Match your Shopify theme styling
Text elements and banners now “inherit your theme styling” meaning they will automatically match your Shopify theme fonts, colors and sizing.
Stick with the basics, like black and white.
The only example we've seen successfully branded with a colored font was this one. Unless you already have colored fonts on your site, avoid it in your banner!
Now for icons and icon colors
Make your icon the same color as your font, unless the icon is colored.
In most cases, your icon should be the same color as your font so the branding looks consistent. Unless you're using a colored icon like a blue and green planet.
Colored icons can work, but make sure the colors are complimentary.
Plain and simple, don't put colors on top of other colors that make it hard to read or see. Like white on beige, or grey and black. We linked the official guidelines for this below.
Now you have your "look", but how do you make sure it formats correctly on your site?
If your "add to cart" button is super short...
Don't try to squeeze in too much copy! The more copy you use, the longer your banner will get. This example is great because it not only uses an easy-to-understand analogy, but also really capitalizes on a small amount of space.
You may also choose the second banner style: left aligned with one icon.
This example shows our second templated banner style: left aligned with one icon.
If your add to cart button is medium - long, you have two options.
This example shows our first banner style: center aligned with two icons. This is a great option, especially if your add to cart text is also centered.
If your banner isn't showing up in the right place (or at all), give us a ping.
Sometimes custom sites or subscription sections like this one can make it tricky to automatically place your banner in the right place. Don't worry we can help.