Put your product page content on auto-pilot
Choosing your message
From your Founder story to your sustainability initiatives, inventory info, certifications to seasonal sales or even product updates, there are tons of messages to choose from. Below are some inspiration to get started.
Wondering what message to share?
Run limited-time offers based on tags and dates
Use the Rules Engine and tags to create limited-time offers that show up on specific products.
Ditch your "About Us" page!
Let site visitors know more about you without having to leave your product page and look for an "about us" page.
Share shipping price before they click add-to-cart
Share your shipping price or information right above or below your add-to-cart button.
Show delivery information before checking out
Free shipping promotions are often displayed in one of the most boring ways! Reduce abandoned cart rates by displaying delivery information.
Call out top sellers and popular products
Showcase your most popular products and tell your site visitors they're selling fast with a Banner.
Show low stock information on low inventory products
Give your site visitors a sense of urgency by showing your inventory information. Whether it's out-of-stock notices or low inventory, display it on your product page.
Do you have a sustainability story?
Do you offset carbon emissions on shipping? Do you avoid using plastic in your packaging? Are you mindful that your materials or ingredients are ethically sourced? What process do you have for end of life- recyclable or biodegradable?
Upsell related products with Linkable Banners
Linkable banners build the upsell opportunity by encouraging customers to check out products and view them with one click.
Share product reviews above or below the add-to-cart button
Share what your customers are saying by putting a spotlight on customer reviews near your products.
Share sustainability information
Share any information including sustainability, units and measurements, sizing, and any product information.
Do you donate to charities or support any local organizations?
Try to be as specific as possible when it comes to supporting charity. Call out the charity by name and share impact metrics. Even if you think your impact might sound small, you can often find impactful metrics from the organization as a whole.
Communicate product information such as size.
If you offer apparel, sizing is the main factor in purchasing a product. Communicate this and other product information.
These are just some ideas to get your creative juices flowing.
Now for tips on your branding... these are pro tips so don't worry if you don't get it right the first time!
Let's start with banner colors
Make your Banners branded
We strongly encourage users to use their branding palette to keep their Banners branded.
Pick the lightest color in your color palette. Your "secondary color".
If you don't have a lighter color in your brand palette, or you just don't have a brand palette yet, then google the color you want, like #f16776 and then see what other colors are in that family.
There are some sites that can pull off a dark blue or black banner...
If your top announcement bar and or your add to cart button are already dark colors, you may be able to pull it off, like Salt Gypsy!
One-liners with a white background
Keep your Banners simple by adding in one icon or emoji + your message, against a white background.
Keep it simple with Text Elements
Text elements help get the most important message across your product page. This applies the same background color on your product page.
What fonts and font colors should you choose?
Stick with the basics, like black and white.
The only example we've seen successfully branded with a colored font was this one. Unless you already have colored fonts on your site, avoid it in your banner!
Stick with fonts that are already on your site. Don't get too fancy on us!
Choose a font that's already on your site to avoid slowing down the loading time. If you don't know your site font, you can right click on any text to inspect the code. As always, we can help too.
Now for icons and icon colors
Make your icon the same color as your font, unless the icon is colored.
In most cases, your icon should be the same color as your font so the branding looks consistent. Unless you're using a colored icon like a blue and green planet.
Colored icons can work, but make sure the colors are complimentary.
Plain and simple, don't put colors on top of other colors that make it hard to read or see. Like white on beige, or grey and black. We linked the official guidelines for this below.
Now you have your "look", but how do you make sure it formats correctly on your site?
If your add to cart button is medium - long, you have two options.
This example shows our first banner style: center aligned with two icons. This is a great option, especially if your add to cart text is also centered.
You may also choose the second banner style: left aligned with one icon.
This example shows our second templated banner style: left aligned with one icon.
If your "add to cart" button is super short...
Don't try to squeeze in too much copy! The more copy you use, the longer your banner will get. This example is great because it not only uses an easy-to-understand analogy, but also really capitalizes on a small amount of space.
To save space, you may also choose not to have an icon.
The third banner style "Left aligned banner with no icon" is a good option to save space for your copy! Like The Phluid Project did here.
Make your banner longer or shorter by adjusting the banner width.
You have tons of flexibility within the Because editor to change the formatting of your banner! If it doesn't look right, try playing around with the banner width in % or px, and the margin top + margin bottom.
If your banner isn't showing up in the right place (or at all), give us a ping.
Sometimes custom sites or subscription sections like this one can make it tricky to automatically place your banner in the right place. Don't worry we can help.